What have you learned from your audience feedback?
To find out some results for my final products I carried out some audience feedback questionnaires to gain some results. For this I sent out a questionnaire to all people within my Sixth Form, who are all in my age range for my target audience.
I asked them too look at my digipak, magazine poster and music video and answer the questions to them so I would gain an outcome of various results for my final products.
This was the PowerPoint that I sent out to all 6th Formers (My Target Audience) was was so that I could gain feeback about my main product and my ancillary tasks, to see if they meet their expectations and gain a variety of opinions.
From looking at the various results in which I have gained from my auidence feedback, I could see that many were happy with the layout and designs and especially with the finished music video, meeting the criterai the audience would be expecting from it. The postioning of the artist, was stated that it looked natural and effective, where as some liked the features included within my products such as the imformation on the poster and the quote included within the digipak, they thought they were effective and professional.
However, it was mentioned that there were many dislikes with the choice in colour for the title font and that the envelope on the magazine poster didn't fit and look right and was too bright, taking away the effect for the other features within the poster. However some people liked this, but there were more dislikes for this, so this meant that I was gaining a mixture of opinions as this therefore helps me reflect more on my work/final products to match my target audience expectations in which I was aiming for.
Many people said that my products such as the digipak and magazine poster looked professional, eith only needing a few main changes such as the font colour and ensuring the writing can be seen clearly as well as the main feature of the envelope on the poster.
After looking at my results it has left me thinking about how easily these changes can be made and make these match the audience criteria more. With the support I have gained from my audience is that I believe that my work can be developed on and that my designs match their expectations for what they would be looking for, to make them stand and look and these products and purchase them. These are what I have been aiming for since the beginning stages.
The results in which I have gained show that many people would watch my music video again, which shows the success in which I have gained. I only had a few of people that wouldn't and this was because the envelope being unclear, the transitions were not agreed with and they wanted the features to be able to stand out more amongst the music video as well as the digipak. Overall, from looking at his at least 80% of my target audience enjoyed the music video and this shows that people have found an interest in this and that I have aimed for the right purpose to support my audience needs.
I also wanted to gain some feedback on my musc video, with the results in which I gained it proved to be a very successful product and met the expectations of my audience. Proving that many enjoyed watching it and saw the different emotions of the song being shown through the narrative of the performce in the video. This gave me the confidence that I produced a professional video, that my consumers will watch and enjoy, as well as understand the narrative behind it.
Once I finished my final draft to my music video I posted this on "YouTube" and after a week of it being on there I have gained 47 views, 2 likes and no dislikes! This means that other people have enjoyed this video and the views are currently still adding up. I have also been left a few comments (screenshots shown below) of my musiv video through my Google account and has been shared through Facebook for more interactions and responses to the video and my work, to be able to keep it growing further.
Overall, after looking at the results and responses I have gained from my audience. I believe that I have met majority of the audience expectations in which I have been working towards and have produced successful products.
After looking back at past responses I gained through many focus groups in which I conduced during my developing stages. I believe that I have improved and acted upon these rapidly each time to gain the perfect responses/results that I needed to make them successful. Such as using simple, yet effective bolder ancillary products and produced a more obvious narrative within my music video. I have defently learnt alot from my audience throughout the whole process and made them to what they are as the final products.
Opinions from my Target Audience and myself reflecting on my Audience Feedback...
Below shows a video of a represenative of my target audience watching the music video and evaluating what they thought to my overall project.
I as myself is also within the video reflecting on what I have learnt from my audience feedback I gained and what I learnt from them.