How Musicians Promote themselves?
How do bands/artists Advertise their albums/singles:
•Bands advertise their singles/albums by mostly advertising this amongst the social media such as: Facebook, Twitter, YouTube previews, magazines, newspapers and posters within shops, websites.
•They are also advertised within television adverts and amongst music channels, even the singer/s can advertise their own album through narration.
•They can even be advertised by their music concerts, giving previews of their future releases.
What is the most effective way of advertising and why?:
•The most effective way of advertising their albums/singles is using the idea of social media such as Facebook, Twitter and YouTube (Giving out previews, or music videos before release date). This is because most audience in todays society have access to social media sites and the more people that share or post information about the new releases the more this can be spread amongst other people across the globe worldwide.
•Twitter is a social media site in which celebrities would mostly use, we can see that they share and spread the idea of their new release through this, getting this information out to the world.
•Statistics: As of 3rd October 2013, there are 500 million People use Facebook and more than 250 million people use Facebook from their mobile device.
•As of the first quarter of 2015, the microblogging service averaged at 236 million monthly active users on Twitter.
•YouTube has 1 Billion Active Users Each Month during the year.
How has Music Promotion changed over the last 10 years?
The Radio is also something that has developed amongst the music industry as more songs are being played amongst the radio which then makes the audience listening either want to listen to this song more or purchase the album that is advertised with the playlists.
Statistics: Based on this equation the estimated songs played on this radio station, in any given year, is 113,880 songs. In one hour the radio station played 12 songs. Based on these equations 105,120 songs will be played on any given year. If you average the two stations together you will get 109,500 songs in a year.
Social media is also something that has improved over the last few years. With the fast majority of people gaining access to media sites such as Facebook, Twitter, etc. This then helps with the advertisements of the albums and their songs through audience spreading words and helping with sales.
We also have the idea of music channels being a main provider. As these channels are all just related around music and songs, so these would be clearly advertising the albums and helping to promote new music tunes for audiences to know about. There has even been the development of ITunes where music can also be purchased which even be played on mobile portable devices, showing how easy music promotion can be for audience of this generation.
Statistics: Apple today announced a new sales milestone for its iTunes digital music store, with 25 billion songs sold.
