Institutions and Channels...
Within the television industry, there are many different institutions and channels that contribute to the showing of music amongst many different channels and catergories amongst the television. Below looks at one institution and channel that I have reviewed...
"An institution involved in exhibiting music promos in the UK"
•The institution I have decided to look at is MTV. This is a 24 hour entertainment channel centred around music. They own many entertainment channels from Classic, hits to dance channels related around this institution.
•MTV has been established since 1st July 1997, meaning so far they have been around for 18 years (currently up to 2015).
•The providers in which MTV are situated since February 2011 MTV has been solely an entertainment channel and relocated to the entertainment section on Sky, freeview and later Virgin Media.
•The Target audience in which I would aim this institution around would be teenagers. This is because when researching into this institution we can see that it aims for shows towards this audience as it does look more around Daily Chart shows, different types of music genres, such as the dance and base channels, which in my opinion I would believe that these would be more around teenagers because the majority of teenagers use music in their day to day life's. Statistically at least 59% of UK teenagers listen to music amongst their daily life's and with this in mind I would say that institutions are aiming more towards that audience.
•The Genres in which this institution caters more for is Base, Classic, Dance, rocks and hits are the different types of genres in which MTV as an institution use. The reason how I know this is because when looking at www.barb.co.uk we can see that when looking at recent data (September 2015), most people have been viewing things like the UK top 40 showing that as an audience we all have different tastes and to have a channel centered around our specific genre it makes the audience find more of what they are wanting to listen to and view. Therefore, including the different types of genres help the audience more for what music they are wanting aiming at their audiences with their needs of specific genres.
Which music channel would be more appropriate to exhibit my music video:
•When looking at the institution channel that I would want to exhibit my music video on would be “MTV hits.” This is because when looking at my chosen song which is “Ella Henderson – Yours”, we can see that this belongs to the genre of pop. This would be suitable for my music video as it my song would then be centred around the genre in which the song category it would fall into.
•As well when thinking about my audience I would be aiming more towards the idea of Teenagers with the taste in the genre of “Pop” so with there being a specific channel for this genre such as “MTV Hits” it then makes it much better for the audience who prefer this genre to have the channel they want for the correct songs that they enjoy.
•Therefore using MTV Hits to exhibit my Music video would be the best option and this is because MTV splits up the different genres into separate channels related around each one, making my pop song fit better into this category of channels, matching my target audience of teenagers needs.
MTV Statistics...
